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5 Tips for a Better Branded Website
Spring is finally here. This is the time to throw open your windows, brush off the dust, and get started on spring cleaning…spring cleaning your website, that is. If the winter blues kept you from...
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Better Branding – Content Marketing for 2012
Looking for new and creative ways to reach your target audience? Well, if you’re not, you should be, of course! Have you been thinking about your 2012 marketing goals? Is starting a blog or...
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Branding: What’s The Point?
Branding is always a hot topic in the business world – but why is branding so important? Branding (n.): the promoting of a product or service by identifying it with a particular brand....
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Solidify Your Brand Message and Be The Expert
Content drives the Internet, and providing it should be a mainstay of your business. People seek information, support, and help for their problems. When you arrive on your white horse with the...
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Branding Hot [Sauce]
While sitting at my local taco hotspot, (aptly named The Taco Spot — what can I say, I have a thing for their name), I took notice of their LARGE selection of hot sauces. You can learn a lot about...
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The Business Owner’s Quick Guide to Consistent Brand Color
There’s a lot more to understanding color than meets the eye. You’ve heard it before. Branding experts are always saying the same thing: you must have your exact brand color on EVERYTHING, EVERYWHERE....
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Product Packaging: For Your SERVICE-Based Business
When you’re marching down the supermarket aisle, there are plenty of products that really stand out because of their brand-centric packaging. It’s almost automatic: you know to grab the orange-red...
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Company Culture vs. Brand Personality—Does Your Company Measure Up?
Your brand is the whole package. Or is it? We talk a lot about brand alignment on The Branding Spot blog. A great brand must be consistent across the board to be unique, memorable, and thus:...
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Start your New Year with a Consistent Brand! (Holiday Deal)
Do any of the following statements sound familiar? My branding materials are there, but they’re just not consistent. I don’t know how to integrate my brand into my marketing collateral. I have ideas...
View ArticleFast-Growing Franchises: Why Consistency is SO Influential
Here at The Branding Spot blog, we like to talk about consistent branding. What is a consistent brand? A consistent brand presence means that your logo, your brand colors, and the look and feel of your...
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